Behind the Brand: Charcutnuvo – Natural, Organic and Regenerative Organic Certified ® Sausages

1. What is the name of your company?

Charcutnuvo – Natural, Organic and Regenerative Organic Certified ® Sausages

2. What is your title at Charcutnuvo Natural and Organic Sausage?

CEO

3. Where is your company located?

Denver, Colorado

4. How did you hear about Naturally Colorado? What made you become a member? Has Naturally Colorado helped you in any way?

From other brands, networking has helped us figure out transportation and manufacturing challenges.

5. What size is your company?

42 employees

6. What inspired you to start your company?

We founded Charcutnuvo with the intention of being Cleaner, Kinder, and Better. Our Regenerative Organic Certification ® puts Charcutnuvo in a category of its own. There is no higher level of certification for Regenerative or Organic. This certification reflects our commitment to improving both animal and social welfare while at the same time attacking climate change head on. We deliver on taste and consistency with every sausage we produce, and our products never contain sugars and have substantially less sodium than our competition.

7. Why did you choose to focus on the natural and organic industry?

I didn’t want my children to grow up eating food full of antibiotics, hormones, harmful pesticides, and other chemicals.

8. Can you describe the biggest challenge you faced during the early stages of your company, and how you overcame it?

Growth and building a brand is expensive. There were constant pressures on cash, and we boot strapped for years. I was conducting demos myself at farmer’s markets, then Whole Foods, and then finally during Costco roadshows. We strongly believe in demos, and that once a consumer tries the product and learns about our company and our nutritional macros, we’ll have a loyal customer forever.

9. What keeps you up at night regarding your business?

Business disruptions and extraordinary events such as equipment failures, power outages resulting from natural disasters or human caused mistakes.

10. What strategies can you share that have been effective?

11. How important is networking, and what strategies do you use to build and maintain professional relationships?

Networking is important, but it is something that I am not good at, but need to devote more time to. It is extremely beneficial when networking with like minded entrepreneurs, especially manufacturers.

12. What is one piece of advice or knowledge that has changed your life and why?

Live life to the fullest. Learned to treat every day as it is your last, and to live in the moment.

Connect with Eric.

Learn more about Charcutnuvo – Natural, Organic and Regenerative Organic Certified ® Sausages.

More about Behind the Brand:

Everyone has a unique founding journey and we want to hear yours and share it with the community! Whether it’s how you started, your mission or the challenges you’ve overcome, we want to spotlight you and celebrate your success and journey. 

We will feature one brand a month on our website, on social media, and in our newsletter. In addition to connecting with the Naturally Colorado community, this is an opportunity to provide support and guidance to others! 

We’re excited to hear your story, for a chance to be featured fill out this survey or submit a video!
The Naturally Colorado team will follow up with more information if your submission is chosen to be featured in the Behind the Brand series.