Steve Demos

Steve Demos is the founder of White Wave, the Boulder-based company that helped bring plant-based foods and beverages into the American mainstream. What began as a pioneering soy foods company grew into WhiteWave Foods, home to Silk soymilk, which became one of the most recognizable plant-based beverage brands in the country. 

Steve’s impact on Colorado’s natural foods industry is significant: he helped prove that plant-based products could move beyond the natural foods aisle and become national household staples. His entrepreneurial success helped elevate Boulder’s reputation as a launching pad for category-defining natural products companies and inspired a generation of founders building values-led brands at scale

“Naturally Colorado is a tremendous resource for young entrepreneurs. It gives founders access to people, knowledge, facilities, mentors, markets, and products that can help open doors. For anyone trying to build something in the natural products industry, it can be a gateway to opportunity.”