Steve Hoffman

Steve Hoffman is the founder and managing director of Compass Natural Marketing & PR, a Boulder-based agency specializing in public relations, communications, brand marketing and strategic business development for natural, organic, regenerative and socially responsible products. Over a career spanning more than 40 years, Steve has worked across nearly every part of the natural products ecosystem — as editorial director of New Hope Network’s natural products trade publishing division, education director for Natural Products Expo East and West, national marketing director and regional sales manager for Arrowhead Mills, managing director of The Organic Center, and co-founder of LOHAS Journal and the LOHAS Forum sustainable business conference.

Through Compass Natural, Steve has helped amplify the stories of mission-driven brands, founders and organizations across Colorado and the broader natural products industry. His work has strengthened the visibility of natural, organic and regenerative businesses; connected entrepreneurs with media, retailers, investors and industry leaders; and helped define the communications infrastructure that supports values-led companies as they grow. As a longtime Boulder natural products leader and Naturally Colorado supporter, Steve’s impact reflects the role of storytelling, advocacy and community-building in helping Colorado’s natural foods movement reach national influence. Compass Natural was recognized by Naturally Colorado as its 2024 Industry Leader of the Year, further underscoring Steve’s long-standing contributions to the community.

“Colorado’s natural products community has always been about more than building brands — it’s about building a movement. For decades, I’ve had the privilege of helping founders tell their stories, connect with the right people, and bring mission-driven products into the world. Naturally Colorado represents the best of that spirit: collaboration, mentorship, shared values and the belief that business can be a force for health, sustainability and positive change.”