Beyond the Booth: A Blueprint for Creating Unforgettable Tradeshow Experiences

Rob Dunsworth

Dynamic business leader in consumer goods with a proven track record of building and leading high performing teams that deliver revenue and margin targets.

Henry Hughes

Andy Whitman

For the last 25 years, Andy has devoted his uncanny acumen for what it takes to build successful brands, his unwavering focus on the fundamentals, and his unparalleled network to help dozens of entrepreneurs in rapidly building profitable companies. And, informally mentoring hundreds more.

His polite but direct, tell-it-like-it-is style delivers immeasurable value to entrepreneurs by demystifying investing, helping them see around corners, be better leaders and grow businesses that are built to last.

During his successful career with General Foods and Kraft Foods, Andy developed his strong marketing, sales, operations and finance backgrounds. During this time, he recognized that nurturing smaller businesses to achieve rapid growth was his passion and has been focused on investing in and helping to operate small consumer products companies ever since. Andy has been an active part of the emerging branded consumer products eco-system since founding our predecessor firm 2x Consumer Products Growth Partners in 2001.

What sets Andy apart is his passion for entrepreneurs and helping them succeed. He was named by Forbes Magazine of one of the “25 Most Influential Kingmakers in Consumer and Retailer Companies” and has participated in more educational webinars, workshops and panels than just about any person in the industry.

As a single dad by choice via surrogacy, Andy is passionate about making the world a better place for his (not so) little girl, and never tires of rooting for his Wisconsin Badgers or reliving the summer he spent traveling (for work!) with musical icon Jimmy Buffett.

Chennelle Diong

CEO & founder of gluten-free CPG brand GoodLove Foods, specializing in frozen, ready-to-bake goods, such as cinnamon rolls, biscuits and puff pastry. GoodLove Foods is the next era of frozen. Our mission is to destigmatize what it means to be “gluten-free” by providing food options that are celiac-safe but delicious enough for all.

Chennelle is a seasoned project manager with 10 years in hospitality, 4 years in precision manufacturing, and 6 years in experiential marketing event design and production. Chennelle completed her MBA at the University of Denver with a concentration in marketing in March of 2022. She also obtained her food manufacturing license in April of 2021 after founding the gluten-free CPG startup GoodLove Foods. Chennelle is passionate about brand management, product innovation, and changing the status quo. When she’s not working in her production facility you can find her roaming around CO in a rooftop tent or walking her dogs along the South Platte.