Growth & Measurement: Leveraging the New AI Retail Shelf to Drive Revenue

Growth & Measurement: Leveraging the New AI Retail Shelf to Drive Revenue
October 9th
9:30 – 11:00 am MT
ZOOM

Join us on Friday, October 9 as we sit down with Novi Co-Founder and CEO Kimberly Shenk for a candid look at how AI is reshaping product discovery and what it actually takes to show up in the recommendation set. Most brands have no idea how AI evaluates, selects, and ranks products — and that blind spot is costing them revenue. This session changes that.

What the discussion will cover:

• How AI evaluates, selects, and ranks products, and why most products never make the recommendation set.
• Why prompt optimization falls short, and why product data, category fit, and trust signals matter more
• Strategies for strengthening your digital footprint across DTC, retail, Reddit, reviews, YouTube, and third-party sources.
• How claims, certifications, proof points, and consistent product information help AI trust and recommend your products.
• How AI maps products into category neighborhoods and why that matters for showing up in the right AI-driven conversations.
• How to connect AI discovery to measurable outcomes across rankings, recommendations, traffic, and revenue.

Discussion questions for members:

The AI Retail Shelf

• If a shopper asked AI to recommend a product in your category today, would yours make the list — and do you know why or why not?
• Where are the biggest gaps in your product data, claims, or digital footprint right now?
• How are you currently thinking about Reddit, reviews, and third-party sources as part of your AI discovery strategy?

Trust Signals & Product Data

• Are your certifications and claims working as hard as they could be — or are they just on the label?

From Product Visibility to Revenue

• How are you currently prioritizing AI product visibility vs. traditional retail media spend?
• How do you currently connect digital discoverability to actual sales outcomes?

Your Organization

• Who in your organization owns AI discoverability right now — and if no one does, who should?

Speaker: Kimberly Shenk, Co-Founder & CEO, Novi

Kimberly is a serial tech entrepreneur who has led data science teams at companies including Eventbrite, Domino Data Labs, and NakedPoppy, where she was Co-Founder and Head of Product. Before entering the private sector, she served as a U.S. Air Force Captain and held the chief data scientist position at Pacific Air Force headquarters. She holds a BS from the U.S. Air Force Academy and an MS in Data Science from MIT, and has been featured in Forbes and TechCrunch, spoken at the Fast Company Innovation Festival, and was named one of Inc. Magazine’s Female Founders of 2025. Kimberly is passionate about shopping her values — seeking out innovative, fair, and earth-friendly consumer brands that don’t sacrifice efficacy.