Marketing in the CPG Space – what to prioritize and why

Founder’s Forum 
Facilitator: Courtney Lewallen​

The Founder’s Forum is designed specifically for early-stage founders and emerging brand leaders navigating the foundational phases of building a CPG company. Tailored for businesses generating $50K–$15M in annual revenue, this Forum brings together startup entrepreneurs and the industry partners who specialize in supporting them — including consultants, agencies, suppliers, mentors, and service providers committed to startup founder success.

Marketing in the CPG Space – what to prioritize and why
Friday, November 20th
11:30 am – 1:00 pm MT
Boulder Chamber
2440 Pearl St, Boulder, CO 80302

What the discussion will cover:

• Brand positioning and messaging: the keystone of building brands that grow
• Paid: broad ads strategy and influencer / creator partnerships
• Retail marketing: retail media network basics, measurement and planning

Discussion questions for members:

• How consistent is your brand voice across all your marketing channels right now? How consistent are your brand assets and creatives?
• What does Marketing for your company mean right now? In 5 years?

Speaker: Jenna Baker

Jenna Baker is the Senior Marketing Manger at Rodelle Inc, part of ADM, and one of the largest vanilla extract manufacturers in the USA. She works across all aspects of brand marketing with a small but mighty team and has grown the Rodelle brand YOY for the past 12 years.