Sales Forum: Leading Through Change

Sales Forum: Leading Through Change—Keeping Your Sales Team Focused and Moving Forward
Wednesday, August 5th
4:00 – 5:30 MT
Virtual
Zoom link: Provided to registered attendees

Change is inevitable in a growing business—but how leaders guide their sales teams through it can make all the difference. Rob, Vice President of Sales at The Better Being Co., will share practical lessons from navigating business transitions while keeping the sales team focused, connected, and ready for what comes next.

The Better Being Co. entered a new phase of growth after being acquired on December 16, 2025, by a global investor group led by Snapdragon Capital Partners. The transaction also included additional capital intended to support future acquisitions and expand the company’s brand portfolio and global reach.

During this discussion, we will explore:

• How to communicate clearly and confidently with a sales team during periods of change.
• Best practices for maintaining customer relationships, team morale, and sales momentum.
• How sales leaders can help their teams understand new priorities without losing focus on current goals.
• What leaders can do before, during, and after a transition to create greater stability and trust.

Questions for the group:

• What business transitions are currently affecting your sales team or customer relationships?
• How do you balance honest communication with uncertainty when all the answers are not yet available?
• What has helped your sales team remain focused and motivated during a period of change?

Speaker: Rob Dunsworth

Rob is Vice President of Sales at The Better Being Co., a leading manufacturer, marketer, and distributor of natural health, supplement, and personal care brands. He brings extensive experience leading sales teams, strengthening retailer relationships, and helping organizations navigate growth and change. During this forum, Rob will share practical lessons and best practices sales leaders can use to guide their teams through business transitions.