Streamlining Success: Why do some brands have all the fun?

A playbook to gain relevance with consumers.

Thursday, Feb 20, 2025 12 - 1 PM MT
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Thursday, February 20th
12-1 pm MT
WEBINAR

Streamlining Success: Why do some brands have all the fun? A playbook to gain relevance with consumers.

This presentation is about how brands that offer elevated nutrition/ functional benefits can tap into fundamental human emotion (including humor) to better connect with consumers. Many of these brands currently lean into the functional attributes they offer and may be missing an opportunity for deeper affiliation with consumers by tapping into fundamental human emotions including release, humor, rebellion, belonging, joy, etc.  Cindy Judge, President & CEO of SRG, and Andy Nathan, Founder & CEO of Fortnight Collective, will share examples of brands that do this well and those who don’t. We’ll then open it up into a panel discussion including Eric Friedman, Manager Director & Partner at SRG and Sam Emrich, Senior Director, Strategy & Insights at Fortnight Collective, all of whom will discuss this topic and how YOU can start to build FUN into your branding.

Don’t miss this opportunity to learn alongside other CPG founders, marketers and agencies so you can evaluate your own branding and make improvements to better connect with consumers in 2025.

This event is open to all, so please share the event with your colleagues and network.

Erin Costa

Erin Costa

Naturally Colorado Board Member, Big Red Marketing

Sam Emrich

Sam Emrich

Senior Director, Strategy & Insights, Fortnight Collective

Eric Friedman

Eric Friedman

Managing Director, Partner, SRG

Cindy Judge

Cindy Judge

President & CEO, SRG

Andy Nathan

Andy Nathan

Founder/CEO, Fortnight Collective
Location:
ZOOM

If you have any questions, please email info@naturallycolorado.org.

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