Streamlining Success: Why do some brands have all the fun?
A playbook to gain relevance with consumers.

Thursday, February 20th
12-1 pm MT
WEBINAR
Streamlining Success: Why do some brands have all the fun? A playbook to gain relevance with consumers.
This presentation is about how brands that offer elevated nutrition/ functional benefits can tap into fundamental human emotion (including humor) to better connect with consumers. Many of these brands currently lean into the functional attributes they offer and may be missing an opportunity for deeper affiliation with consumers by tapping into fundamental human emotions including release, humor, rebellion, belonging, joy, etc. Cindy Judge, President & CEO of SRG, and Andy Nathan, Founder & CEO of Fortnight Collective, will share examples of brands that do this well and those who don’t. We’ll then open it up into a panel discussion including Eric Friedman, Manager Director & Partner at SRG and Sam Emrich, Senior Director, Strategy & Insights at Fortnight Collective, all of whom will discuss this topic and how YOU can start to build FUN into your branding.
Don’t miss this opportunity to learn alongside other CPG founders, marketers and agencies so you can evaluate your own branding and make improvements to better connect with consumers in 2025.
This event is open to all, so please share the event with your colleagues and network.

Erin Costa
Erin Costa

Sam Emrich
Sam Emrich

Eric Friedman
Eric Friedman

Cindy Judge
Cindy Judge

Andy Nathan
Andy Nathan
Location:
ZOOM
If you have any questions, please email info@naturallycolorado.org.