The Shelf Test: Consumer Data on Packaging, and What Buyers Do With It

Saloni Doshi

Saloni is the CEO and Chief Sustainability Officer at EcoEnclose, an industry-leading provider of sustainable packaging for tens of thousands of eCommerce brands. As a champion of ethically sourced materials and brand transparency, she helps brands implement more sustainable packaging in a way that aligns with their wider business objectives.

Saloni is passionate about preserving the planet’s natural beauty and resources for future generations and acquiring EcoEnclose provided the perfect opportunity for her to merge her passions for business and social impact. As the company’s self-described sustainability geek, Saloni combines her passion for research, innovation and forward progress to do two things: educate brands on how their packaging choices can help them make a truly positive impact on the environment and support them in using the most eco-friendly packaging possible for their business.

Doug Helbig

Doug Helbig is Chief Growth Officer at Green Spoon Sales. He has spent his career building retail businesses for natural food and beverage brands, working at the intersection of commercial strategy and the operational discipline it takes to actually scale.

Before Green Spoon, Doug held sales leadership roles across some of the most recognizable names in better-for-you CPG. He served as VP of Sales at Alter Eco, leading growth for the chocolate and pantry brand, and as VP of Retail Sales at Wandering Bear Coffee. Earlier, at Dang Foods, he led sales and managed the company’s Walmart relationship. His background also includes commercial roles at Nutiva, GoodBelly by NextFoods, and Bolthouse Farms.

Doug is also the founder of Colorado Food Works, building community around Denver’s emerging food businesses and connecting the founders, buyers, and operators who make the local scene run.

Jim Lamancusa

Jim Lamancusa is a CPG executive, entrepreneur, and sustainability leader with more than 20 years of experience building brands and driving growth across the food and beverage, natural products, outdoor, and pet industries. Most recently, he served as CEO of the Pet Sustainability Coalition, working with more than 200 companies to advance practical sustainability initiatives, including sustainable packaging, circularity, and packaging take-back programs. Jim is also the founder and former CEO of Cusa Tea & Coffee, which he grew for 8 years before successfully exiting the company. Throughout his career, Jim has focused on turning sustainability from an aspiration into a business strategy, helping brands and retailers understand how environmental initiatives can strengthen consumer relevance and commercial performance. 

Kevin Liebrock

Kevin helps CPG brands grow through better strategy, better data, and better tools.

Currently at Informa, I work at the intersection of product strategy, retail insights, and B2B marketplace innovation—developing solutions that connect emerging brands with the right retail buyers. My background spans eCommerce, digital marketing, operations, and compliance, with deep experience scaling natural product companies in highly regulated environments.