Find the Sales You’re Missing: Turn Retail Data Into Revenue

Sales Forum: Your Best Seller Is Not on the Shelf and Nobody Told You: Reading Retail Data Before It Costs You
Wednesday, December 2nd
4:00 – 5:30 pm MT
Location: Virtual *Zoom link will be provided to registered attendees

Your retail data can tell you where growth is hiding, but only if your team knows where to look. Andrés Recalde will lead a practical discussion on using store-level sales and inventory data to uncover missed revenue, focus field teams where they can have the greatest impact, and build stronger forecasts without spending hours chasing and rebuilding the numbers.

During this discussion, we will explore:

• How to increase velocity by identifying revenue already sitting within your existing distribution, including voids, out-of-stocks, fill rate gaps, and stores that never received the set.
• How to give reps, brokers, and merchandisers store-level visibility before they walk into an account, helping teams prioritize where their time can have the greatest impact.
• How POS consumption data can become the baseline for more useful forecasting, including what needs to be true about your data first.
• How brands can spend less time manually rebuilding numbers and more time turning retail data into action.

Questions for the group:

• Where does your team go today to understand how a specific item is selling in a specific region, and how long does it take to get that answer?
• When you win new distribution, what data do you lean on, and how do you position it with buyers?
• How long does it take your team to build a forecast, and how much of that time is spent building the number versus chasing the data?

Speaker: Andrés Recalde

• Andrés spent ten years building data teams for food and beverage brands after transitioning from tech, an experience that showed him how many everyday CPG challenges can be solved with cleaner data and smarter analytics. He is especially focused on helping emerging brands access the insights they need to grow, even when time and resources are limited.