Streamlining Success: Why do some brands have all the fun?
Webinar Recording
View the recording here.
Event Details:
This presentation is about how brands that offer elevated nutrition/ functional benefits can tap into fundamental human emotion (including humor) to better connect with consumers. Many of these brands currently lean into the functional attributes they offer and may be missing an opportunity for deeper affiliation with consumers by tapping into fundamental human emotions including release, humor, rebellion, belonging, joy, etc. Cindy Judge, President & CEO of SRG, and Andy Nathan, Founder & CEO of Fortnight Collective, share examples of brands that do this well and those who don’t. Eric Friedman, Manager Director & Partner at SRG and Sam Emrich, Senior Director, Strategy & Insights at Fortnight Collective, discuss how YOU can start to build FUN into your branding.