Melissa Hauser

I’m a growth-focused, brand-led executive with nearly two decades of experience scaling mission-driven CPG brands in the natural food and beverage space. I’ve led businesses through periods of rapid expansion, omni-channel acceleration, and commercial transformation—while staying anchored in purpose, consumer insight, and operational excellence. I’ve had the rare opportunity to experience the full lifecycle of building and scaling consumer brands—from the vantage point of a strategic acquirer to the trenches of early-stage startups, and ultimately into full P&L and strategic ownership. This end-to-end perspective—paired with hands-on experience at every stage—gives me a unique ability to lead with both vision and execution. I’ve led brands to achieve breakout growth in highly competitive categories like plant-based, functional beverages, and sustainable packaging, while building high-performing teams and delivering meaningful top- and bottom-line results. I’m passionate about companies that sit at the intersection of health, sustainability, and innovation—and I’m energized by building brands that not only perform, but matter.