Sales Forum Kickoff: Your Best Sales Intelligence Is Already in Your Transcripts — Let AI Unlock It

Sales Forum Kickoff: Your Best Sales Intelligence Is Already in Your Transcripts — Let AI Unlock It
Wednesday, June 3rd
4:00 – 5:30 pm MT
ZOOM

What the discussion will cover:

• How to build a sales system grounded in two assets every brand already has: call transcripts and your team’s own psychological profile
• Creating AI versions of your key wholesale accounts for personalized, high-context outreach that reflects the real relationship — not just a name-swapped template
• Building a personalized AI sales coach that delivers real-time feedback before and after every call, so your team improves with every conversation
• Writing account-specific outreach calibrated to each buyer’s communication style, history, and priorities

Roundtable Discussion Questions:

• What does your current pre-call prep process look like — and how long does it take your team to prepare for a major account call?
• If AI could write your outreach based on your actual call history with an account, how would that change your conversion rates?

Speaker: Craig Foldes

Craig Foldes is the founder of ChatWalrus, where he helps teams leverage AI to move faster, operate smarter, and scale more efficiently. He works closely with founders and operators to translate emerging AI capabilities into practical, high-impact workflows. His approach focuses on cutting through the noise and turning AI into a true competitive advantage.