Come One, Come All
We're proud to host the premier celebrations of our region's natural and organic products community.
Hundreds of attendees from the Front Range and beyond join us annually to rub elbows with the best and brightest.
Join us for our annual events — Conscious Business Pitch Competition, Fall Fling, and Holiday Party!
Naturally Rising: The Conscious Business Pitch Competition!
Formerly known as Pitch Slam, Naturally Rising has evolved into a competition that not only showcases emerging, purpose-driven brands but also celebrates leaders in the conscious business industry. This event highlights companies that embrace the Naturally Network’s quintuple bottom line — the 5 Ps:
- Passion – The enthusiasm and dedication of founders toward their product and mission
- Purpose – The company’s mission and the impact it has in addressing a specific issue or need
- People – The company’s focus on community, customer, and team dynamics
- Planet – The company’s commitment to sustainability and environmental responsibility
- Prosperity – The company’s ability to achieve financial success and market viability while maintaining ethical practices
Naturally Rising places a strong emphasis on retail readiness, ensuring that the businesses competing are not only purpose-driven but also prepared for growth and success in the marketplace. From regional competitions to the national stage, culminating in a pitch experience at Newtopia Now — a show known for supporting emerging brands. This competition is designed to help elevate companies that can thrive in today’s conscious economy.
Finalists will compete and deliver their retail-ready, conscious business pitches to a distinguished panel of judges and a live audience. The winner will earn a coveted booth at Newtopia Now, access to invaluable mentors and retailers, and a direct path into Naturally Network’s national competition. This evolution of the competition underscores our commitment to owning the brand and the marketplace, offering the platform, resources, and connections to help these businesses succeed while honoring their values.
Who Qualifies for Naturally Rising Naturally Colorado: The Conscious Business Pitch Competition?
- Revenue Requirement: Your brand must have annual revenue of at least $100,000 and not exceed $2,000,000.
- Retail Partner: Your brand must have a retail partner (e.g., physical or online retailer distribution).
- Membership: You must be an active Naturally Colorado member at the time of submission.
- Geographic Location: Your business must be based in Colorado
Why should you apply for the Naturally Rising Pitch Competition?
Applicants:
- All applicants will get access to the Naturally Network Retail Ready Lab exclusive content: foundational curriculum that advances readiness for retail. The program will target new, industry entrants, early-stage, and emerging brands. A self-serve and self-guided educational opportunity – members can access content at their own pace.
Finalists:
- Finalists will have access to a Pitch Coach, Whole Foods Market Forager, and Analytics Expert to prepare for competition day.
- Last year’s prize package included $8,500 in cold hard cash along with over $90,000 in business services.
- The winner will earn a coveted booth at Newtopia Now and a direct path into Naturally Network’s national competition
- Of course we will have more cold hard cash and business services that will be announced soon
“My coaching session through the Naturally Colorado Pitch Competition in 2024 with Darcy (Principle Forager) from Whole Foods Market was such a joy! And it came at the best possible time as we were just starting a retail partnership with Whole Foods. She really helped me understand how to best navigate a large opportunity like Whole Foods as a small bootstrapped brand and where best to invest for on-shelf success.”
Ben Bacon
Lentiful, Founder
2024 Pitch Slam Winner
“The coaching help I got from Naturally Colorado for the Pitch Slam was amazing. I’m so glad I worked with Ron Ben-Joseph. He helped me craft my message and the direction and insights helped inform the pitch plus the advertising and marketing strategy for my business.”
Kerry Gilmartin
Love Plants Founder
2024 Pitch Slam Finalist
Innovation Showcase
Pitch Slam also provides scores of new and established member brands with the opportunity to share new products and services in the Innovation Showcase, our tabletop exhibition.
Who qualifies for Innovation Showcase?
Established Naturally Colorado member brands who can demonstrate innovation to share with attendees and a significant Colorado business presence.
About Naturally Colorado’s Annual Awards
Naturally Colorado’s Annual Awards ceremony is a celebration of the natural and organic products industry and our vibrant community!
Awards Categories
- Industry Leader of the Year
- Service Provider of the Year
- Conscious Business Catalyst
- Emerging Brand of the Year
- Brand of the Year
- Lance Gentry Award
Partners
At Naturally Colorado, we’re not just looking for sponsors — we’re looking for partners. Would you like to connect with the innovative businesses leading the region’s booming natural and organic products industry? We can help. Sponsoring a signature event brings brand awareness, makes you stand out as a top thought-leader, and provides opportunities for special networking moments.
Not a member or sponsor? Click here to learn more about joining our community or sponsoring our next signature event.
Past Pitch Slam and Award Winners
2025Naturally Rising & People’s Choice Winner: Corpse Reviver |
2024Pitch Slam & People’s Choice Winner: Lentiful Annual Awards Brand of the Year: Bobo’s |
2023Pitch Slam & People’s Choice Winner: Peak State Coffee
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2022Annual Awards Brand of the Year: The Good Crisp Company |
2021Pitch Slam: Frescos Beverage Corporation |
2020Pitch Slam & People’s Choice: Gruvi |
2019Pitch Slam: Hoplark HopTea |
2018Pitch Slam: Picaflor |
2017Pitch Slam: The Honest Stand |
2016Pitch Slam: Frau Fowler |
2015Pitch Slam: Wild Zora |
2014Pitch Slam: Appleooz |
2013Pitch Slam: Compo Keeper |
2012Pitch Slam: Dressed Up Salad Dressing |
2011Pitch Slam: Bamboobies |
2010Pitch Slam: White Girl Salsa |
2009Pitch Slam: Goddess Garden |
2008Pitch Slam: Sticky Fingers Cooking |
2007Pitch Slam: “Under Research” |
2006Pitch Slam: Phil’s Fresh Foods (later changed to EVOL Foods) |
2005Pitch Slam: “Under Research” |